Leadership (2024)

Our leadership team directs and guides Doctors of BC staff, working alongside the Board of Directors to support the strategic direction of the association. They are responsible for:

  • Providing excellence in services that add value to BC’s doctors, residents, and medical students
  • Creating and maintaining a supportive organization,
  • Ensuring that Doctors of BC is a great place to work, and
  • Ensuring the organization is fiscally sound

To connect with members of our leadership team, e-mail us at or call 1 800 665 2262.

Leadership Team

Anthony Knight, Chief Executive Officer

Leadership (1)Anthony Knight started his position as CEO at Doctors of BC in January 2023. Previously, he was CEO of the New Brunswick Medical Society (NBMS). At NBMS, he led a number of modernization initiatives. They include: launching a provincial Electronic Medical Records Program, taking a leading role promoting healthy living initiatives, launching Choosing Wisely NB, modernizing & enhancing services for physicians and promoting enhanced access to primary care.

Anthony holds a Master’s Degree in Business and an undergraduate degree in Economics from the University of New Brunswick (Fredericton). He recently completed the Directors Education Program with the Institute for Corporate Directors. He has served in various positions within the New Brunswick public service and has been active in the community throughout his career. He also served as Chief Executive Officer of the Fredericton Chamber of Commerce, where he was recognized as Canadian Executive of the Year in 2008.

  • Alana Godin, Executive VP, Operations (COO)
  • Jim Aikman, Executive VP, Economics, Advocacy & Negotiations
  • Sarah Lusk, Executive VP, Communications
  • Joanna Richards, Executive Vice President, Joint Clinical Committee
  • Deborah Viccars, Executive VP, Policy, Strategy & Legal Affairs
  • Blake Allenby, Vice President, Technology & Digital Transformation
  • Dr Sam Bugis, Vice President, Physician Affairs & Specialist Practice
  • Dr Brenda Hefford, Vice President, Physician Affairs & Community Practice
  • Rob Hulyk, Vice President, Advocacy & Government Relations
  • Stephanie James, General Counsel
  • Dawn Lake, Vice President, Digital Health Strategy & Privacy Officer
  • Adrian Leung, Vice President, Shared Care Committee & Strategic Initiatives
  • Sinden Luciuk, Vice President, Members' Products & Services
  • Tod MacPherson, Vice President, Negotiations
  • Cindy Myles, Vice President, Specialist Services Committee
  • Tom Rapanakis, Vice President, Physician Health Program
  • Tanya Sieffert, Vice President, People & Culture
  • Paul Straszak, Chief Negotiator
  • Sarah Vergis, Chief Financial Officer
Leadership (2024)

FAQs

Leadership? ›

“It can be easy to assume that a sign of being a great leader is having all the answers; however, often the opposite is true,” says a Forbes article on this topic, “No leader knows everything, but great leaders are always willing to learn and grow in their knowledge, and often have ways of finding the answers they need ...

How to answer leadership questions? ›

Tips for answering leadership interview questions
  1. Situation: Start by establishing the situation and sharing any important details.
  2. Task: Recount your specific task or responsibility.
  3. Action: Describe, step by step, what you did to address the task or responsibility.
  4. Result: End with the impact of your actions.
Apr 5, 2024

What is your leadership style's best answer? ›

Sample answer:

“Leadership is about collaboration and inspiring others to do their best work. I aim to be direct and collaborate with my team members by delegating tasks, leading by example, and making sure they know I care.”

How to reply when you don't have an answer? ›

Stay cool and respond with some of the sample phrases suggested above, or positive statements such as:
  1. That's an excellent question to which I'll owe you an answer.
  2. Your question speaks to something I'll explore in the future. ...
  3. That's an important question that I can't answer right now.
Jan 29, 2024

What is a good enough leader? ›

Good Enough leadership is based on empowerment and facilitation rather than control. Instead of a laissez-faire orientation, Good Enough is about respect and humility. It is a subtle yet powerful concept.

What are the five qualities of a good leader? ›

5 Characteristics Every Good Leader Should Have
  • Decisiveness. The ability to make decisions, particularly when under pressure, is an important skill to master. ...
  • Trustworthiness. ...
  • Empowerment of others. ...
  • Clear communication. ...
  • Resilience.

What is the key to leadership answer? ›

The key to effective leadership is inspiring teams to do great work by maintaining good communication—through frequent feedback, expectation setting, recognition, and coaching—clearly and consistently communicating culture, creating the ideal conditions for innovation, and fostering a positive work environment.

What is leadership in 3 words? ›

Personally, I use these three words to define leadership and keep focused on terms that allow for personal leadership traits to be effective: Vision. Direction. Support.

What is leadership in very short answer? ›

Leadership is the act of guiding a team or individual to achieve a certain goal through direction and motivation. Leaders encourage others to take the actions they need to succeed. To be a great leader, it is necessary to learn and cultivate the skills it takes to be effective.

What is a good leader short answer? ›

A good leader should have integrity, self-awareness, courage, respect, compassion, and resilience. They should be learning agile and flex their influence while communicating the vision, showing gratitude, and collaborating effectively.

How to politely say you don't know the answer? ›

“I Don't Know” Synonyms: Formal Alternatives
  1. I'm not certain, but I can find out for you. ...
  2. I'm not entirely sure, but I believe… ...
  3. I'm not the best person to ask, but perhaps [name of colleague/expert] might know. ...
  4. That's a good question. ...
  5. I would need to do some research before giving an accurate response.

How to respond as a leader? ›

Here are 5 tips for Responding rather than Reacting to be an effective Leader:
  1. Take a step back: When faced with a situation, take a moment to gather your thoughts and compose yourself before responding.
  2. Listen actively: Listen carefully to what the other person is saying and try to understand their perspective.
Jan 19, 2023

What to answer if you don't know the answer? ›

If you're not sure how to answer a question, you can try doing some research to find the answer, or you can ask someone else who may have more knowledge on the topic. Alternatively, you can simply say that you don't know the answer and move on to a different topic.

What is your weakness as a leader? ›

Leadership weaknesses are attributes or traits a leader may possess that may result in negative actions that eventually affect performance and the work environment. They include: a lack of emotional intelligence, poor listening and communication skills, and poor work ethic.

What is the number one rule of leadership? ›

Rule 1: Lead by Example

If you expect others to meet deadlines, you need to meet them yourself, and so on. Leading by example leads to being respected for what you do on behalf of the organization.

What makes a good leader short answer? ›

Good leaders are those who talk about what needs to happen and then do something about it or have a bias for action. Leaders with a bias for action do not freeze in times of uncertainty or when a decision needs to be made. They courageously decide and act and hold themselves accountable for their decisions and actions.

What is the star technique in interviewing? ›

STAR is an acronym for: Situation, Task, Action, Result. An interviewer will ask questions designed to allow you to provide a STAR answer. Some companies will tell you explicitly that they're looking for you to provide these answers (they might say, “brush up on the STAR technique before the meeting”).

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